You already know what you’re talking about, so let the information flow as if speaking to a friend and you’ll probably strike the ideal tone. Remember that “professional” doesn’t have to mean “boring” – it’s okay for your writing to show some excitement! And don’t overthink it, either.
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But don’t worry – you won’t need to dust off any high school English textbooks to get this right! For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable. Tone is an element that should be consistent throughout your “About” page. Knowing what to include makes it easier to craft an “About” page that strikes the balance between practical and inspiring – and the good news is that there’s no better person for the job than you. Read on for the essential dos and don’ts, and to see examples of pages that have gotten it right. If you met someone at a dinner party who kept droning on about niche industry stuff, you’d probably start planning an emergency exit towards the hors d’oeuvres. Think of it like meeting someone for the first time – they’ll want to know why you do what you do, and how you got started in your field.
An example of this could be your brand’s vision statement. But your page should also acknowledge the softer stuff that people are curious about. Yes, users need to know who you are and what services you provide. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers.Ī good “About Us” page starts with the basics, but quickly moves beyond them. An “About Us” section is an opportunity to introduce yourself on your own terms.
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As we strive to build and sustain an inclusive environment that embraces and values diversity, we pledge to foster fairness, equity, inclusion, and belonging of every race, color, national origin, ethnicity, gender identity, sexual orientation, religion, age, disability, and family income level.If you’re stressed about how to write an “About Us” page for your website, it probably means you know the importance of having a good one. Whether you are newcomers or oldtimers, have been swimming through the pandemic or took a break, live in one of Portland's four quadrants or one of its many suburbs, we are thrilled to have you as part of our community.Īs we move forward from these trying times of uncertainty, our community of parents, coaches, and swimmers are unwavering in being at the forefront of bridging the racial and income disparities in this sport. In this time of reunification and rebuilding our club, PAC would like to welcome all of our members. Creating a Positive and Safe Environment giving our swimmers the right resources and a positive learning environment at each site pool where they feel safe and comfortable to swim.Providing a Path that offers a well-defined, long-term approach of gradually increasing degrees of commitment to reach peak performance levels with each member.
Supporting Needs by creating an enjoyable and disciplined workout structure that works for swimmers competing at various levels within the sport.Nurturing a One Team Philosophy by fostering a cohesive team environment through competition, club events, our mentor program, and strong communication.Our program offers a natural progression of levels from a traditional swim team participation to a top-level competitive swimming program. Our vision is to develop a well-balanced training program so every member achieves their maximum potential both in and out of the pool. Our Missionīuilding exceptional people through excellent swimming Our Vision Portland Aquatic Club is a non-profit swim club offering a competitive year-round program for youth swimmers from novice to national levels.
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